Het Europese Grondwet Referendum

Wat drijft de overheid met de referendum campagne? Volgens allerhande woordvoerders van diezelfde overheid is e.e.a. zeer belangrijk en dient er JA gestemd te worden. De campagne verloopt echter bizar knullig en de gebruikte middelen lijken gemaakt door een autistische vormgever.
De huis aan huis verspreide brochures met uitleg over de grondwet blinken uit in afstandelijke saaie vormgeving en doen hun uiterste best om niet gelezen te worden. De wervende en communicatieve waarden van vormgeving worden consequent niet benut. Het resultaat is een brochure die de ontvanger niet verleid tot inzien.

Daarnaast kapen alle kamerleden en bewindsvoerders die voor zijn, het referendum voor eigen politieke profilering, en tasten zodoende de kernboodschap dermate aan dat het volstrekt onduidelijk wordt wat nu wel of niet relevant is.

De klap op de vuurpijl is in deze ook Balkenende die de burger (indirect) verwijt hun boodschap niet te willen snappen. Wellicht een betere campagne opzetten en ook de non verbale mogelijkheden (o.a. het ontwerp)eens uitnutten?

referendumcommissie
toegevoegd: de site is geheel offline gehaald, zie posting 22 juni 2005

Google gaat vreemd

.

Google heeft momenteel een nieuwe homepage van de zoekdienst in beta Meer functionaliteit en content die op basis van persoonlijke voorkeur kan worden aangepast. Volgens een bericht op webwereld is dit slechts de eerste stap op weg naar een echte portal!
Vraag is of Google zijn hand niet gaat overspelen met de directe aanval, maar hoogstwaarschijnlijk ook kopie, van portals als MSN en Yahoo.
Is de unieke en sterke positie van Google niet te danken aan de kwaliteit van de zoekdienst en het eigenwijze, nerdy karakter van het merk?
Uiteraard moet in een dergelijke afweging ook de financiële kant van de zaak meegenomen worden, maar zijn er al niet genoeg fuzzie portals?
Ooit(1997)was hotbot (opgezet door Wired)ook helemaal now & wow! Tot lycos er een portal van ging maken... En kijk nu eens, een zielige url die doorlinked naar google en askjeeves

Scott Berkum's; the art of project management

Scott Berkum publiceert al geruime tijd interessante essays over o.a. leiderschap, management en internet/communicatie op zijn site. En verstuurt ook nieuwsbrieven.
Hij publiceerde recent een boek over project management en vraagt bloggers en lezers van zijn site om dit te promoten...

Bij deze. Lees recensies of koop het book op http://www.artofpm.com

mobile flash

MACROMEDIA FLASH IN MOBILE - THE SLEEPING GIANT?

Macromedia put itself up on the market and got acquired by Adobe - little did we know! Now it is easier to understand that the recent downsizing of their mobile division was more like window-dressing for the acquisition than a fit of rage by the infamous 'Canadian economy version of Larry Ellison' as their former CEO was recently affectionately referred to as. With their head of developer services having left the company and nobody from the company's mobile division admittedly attending the upcoming E3 one may ask whether one should calm down and wait before starting to develop for FlashLite. As great a company as Macromedia is - my advice to all of those asking for an introduction to the company is: I am your friend, I don't want to do this to you - please wait for another six months so that they will be able to give you some reasonable attention.

And frankly, Macromedia does not have to hurry too much - the attractiveness of Flash as a technology is not going to disappear anytime soon and even though the company's developer program on the mobile side is perhaps more power-point than anything else the competition such as Ikivo have a long way to have anything to put on the table to compare.

What comes to the future direction of the combined Adobe/Macromedia entity, industry insiders speculate that Adobe may actually push for the proprietary Flash platform at the expense of the OMA standard SVG-T they were earlier promoting - the new entity has probably more market momentum to bring a proprietary technology to the market.

Another thing the combined entity needs to correct is Macromedia's historical lack of focus for the consumer market and for the entertainment industry vertical - the company is essentially an enterprise software player with a sweet spot in verticals such as government and health care where rich Internet applications and data visualization thrive and find optimal value. This does not play well with developing an early success on the consumer-driven mobile data market.

(courtesy of meow, mobile entertainment opportunity watch)

designproces and pattern library; a case study

“We recognized that the “warm, fuzzy feeling” that people get when contributing to the greater good would wear off once the designers recognized the amount of time writing a good pattern requires.”

An interesting article about the designproces and the pattern library for Yahoo on boxes and arrows

the pope turned water into beer?

You might think the new pope would prefer water or wine, but Pope Benedict XVI has given the thumbs up to … beer.




Thanks to the pope, a German brewery is enjoying new success thanks to his “endorsement.”

read the article on wkyc.com

ora ito

is the brand name of the designer ito morabito,
born in 1977 in marseille, france.
his father, pascal morabito, is a well-known designer and
retailer of luxury goods whose shop is on the place vendome
in paris, and his uncle, yves bayard, was one of the architects
of the museum of modern and contemporary art in nice.
he got kicked out of design school after only a year and
took matters into his own hands - first by working for an architect
and then for the shoe designer roger vivier.






read the interview on designboom

Leuk werkt...

In Nederland kennen we het reclame bureau Leuk Werkt Worldwide. In Nederland komt leuk werkt met "Happen naar Peijnenburg".
Internationaal is leuk nog leuker en gedurfder... Een viral ad van porter + bogusky? Echt uitgezonden?
Ikea rulez!

Rotterdam durft!

Rotterdam durft zeker... Een budget van een paar miljoen en een totaal onzichtbare campagne en vele interne strubbelingen naar het schijnt....

Wij verloten een fraaie prijs onder de goede inzenders die ons kunnen vertellen wat Rotterdam allemaal durft...

Of is dit een subliminal campagne. We merken er niets van maar de reactie volgt pas later?

Hot burgers @ Hilton?

Oh the things we do to perpetuate the publicity of marketers smart enough to realize their hot ads will never run in the first place. It's only a matter of time before this one's floating all over the web, released "by mistake." Perhaps it already has been. We're talking about a new commercial for burger chain Carl's Jr. starring Paris Hilton doing her sexy thing as we've all seen her do before. Trouble is, she's just too hot in that Rick Solomon, military green video sort of way and networks are not too happy to air it.

read more at the superficial

Music Branding

More than ever, Brands purport to interact through our social and emotional sensibilities to make personal connections and build trust with us. Whatever the Brand sector - soft drinks, automobiles, cellphones, athletic shoes or video games - our senses will either respond positively, negatively or not at all, impacting our level of interaction and desire for the Brand
offering.
Thirty to forty years ago, the suggestion that we would be able to recognise and understand Brand values from a pantone colour, a font style or a name was as questionable as implying that we should be able to recognise a brand from its sound. Today, an entire industry has been built around tactile and visual processes involved in understanding and building Brands, from graphics to the semiotics of names, from packaging to colour.
We have no shortage of graphic and visual design firms specialising in these practices, as well as agencies and consultancies handling tactical execution of promotions and global
research companies giving feedback on consumer response levels. With the executions of all these regimens subjected to critical company policy and benchmarking, it is no surprise that these organisations and their gurus have become critical components to a Brand's DNA, ensuring that their marketing strategy delivers the level of trust and focus that consumers expect and require.

Download tha complete paper on music branding on Brandchannel

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kortom: het hoeft allemaal niet zo moeilijk, dat blijkt maar weer!