Music Branding

More than ever, Brands purport to interact through our social and emotional sensibilities to make personal connections and build trust with us. Whatever the Brand sector - soft drinks, automobiles, cellphones, athletic shoes or video games - our senses will either respond positively, negatively or not at all, impacting our level of interaction and desire for the Brand
offering.
Thirty to forty years ago, the suggestion that we would be able to recognise and understand Brand values from a pantone colour, a font style or a name was as questionable as implying that we should be able to recognise a brand from its sound. Today, an entire industry has been built around tactile and visual processes involved in understanding and building Brands, from graphics to the semiotics of names, from packaging to colour.
We have no shortage of graphic and visual design firms specialising in these practices, as well as agencies and consultancies handling tactical execution of promotions and global
research companies giving feedback on consumer response levels. With the executions of all these regimens subjected to critical company policy and benchmarking, it is no surprise that these organisations and their gurus have become critical components to a Brand's DNA, ensuring that their marketing strategy delivers the level of trust and focus that consumers expect and require.

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