mobile flash
MACROMEDIA FLASH IN MOBILE - THE SLEEPING GIANT?
Macromedia put itself up on the market and got acquired by Adobe - little did we know! Now it is easier to understand that the recent downsizing of their mobile division was more like window-dressing for the acquisition than a fit of rage by the infamous 'Canadian economy version of Larry Ellison' as their former CEO was recently affectionately referred to as. With their head of developer services having left the company and nobody from the company's mobile division admittedly attending the upcoming E3 one may ask whether one should calm down and wait before starting to develop for FlashLite. As great a company as Macromedia is - my advice to all of those asking for an introduction to the company is: I am your friend, I don't want to do this to you - please wait for another six months so that they will be able to give you some reasonable attention.
And frankly, Macromedia does not have to hurry too much - the attractiveness of Flash as a technology is not going to disappear anytime soon and even though the company's developer program on the mobile side is perhaps more power-point than anything else the competition such as Ikivo have a long way to have anything to put on the table to compare.
What comes to the future direction of the combined Adobe/Macromedia entity, industry insiders speculate that Adobe may actually push for the proprietary Flash platform at the expense of the OMA standard SVG-T they were earlier promoting - the new entity has probably more market momentum to bring a proprietary technology to the market.
Another thing the combined entity needs to correct is Macromedia's historical lack of focus for the consumer market and for the entertainment industry vertical - the company is essentially an enterprise software player with a sweet spot in verticals such as government and health care where rich Internet applications and data visualization thrive and find optimal value. This does not play well with developing an early success on the consumer-driven mobile data market.
(courtesy of meow, mobile entertainment opportunity watch)
Macromedia put itself up on the market and got acquired by Adobe - little did we know! Now it is easier to understand that the recent downsizing of their mobile division was more like window-dressing for the acquisition than a fit of rage by the infamous 'Canadian economy version of Larry Ellison' as their former CEO was recently affectionately referred to as. With their head of developer services having left the company and nobody from the company's mobile division admittedly attending the upcoming E3 one may ask whether one should calm down and wait before starting to develop for FlashLite. As great a company as Macromedia is - my advice to all of those asking for an introduction to the company is: I am your friend, I don't want to do this to you - please wait for another six months so that they will be able to give you some reasonable attention.
And frankly, Macromedia does not have to hurry too much - the attractiveness of Flash as a technology is not going to disappear anytime soon and even though the company's developer program on the mobile side is perhaps more power-point than anything else the competition such as Ikivo have a long way to have anything to put on the table to compare.
What comes to the future direction of the combined Adobe/Macromedia entity, industry insiders speculate that Adobe may actually push for the proprietary Flash platform at the expense of the OMA standard SVG-T they were earlier promoting - the new entity has probably more market momentum to bring a proprietary technology to the market.
Another thing the combined entity needs to correct is Macromedia's historical lack of focus for the consumer market and for the entertainment industry vertical - the company is essentially an enterprise software player with a sweet spot in verticals such as government and health care where rich Internet applications and data visualization thrive and find optimal value. This does not play well with developing an early success on the consumer-driven mobile data market.
(courtesy of meow, mobile entertainment opportunity watch)
posted by oeroeboeroe at 19.5.05
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