ora ito

is the brand name of the designer ito morabito,
born in 1977 in marseille, france.
his father, pascal morabito, is a well-known designer and
retailer of luxury goods whose shop is on the place vendome
in paris, and his uncle, yves bayard, was one of the architects
of the museum of modern and contemporary art in nice.
he got kicked out of design school after only a year and
took matters into his own hands - first by working for an architect
and then for the shoe designer roger vivier.






read the interview on designboom