web 2.0 in full effect, the BBC reboot competition!

excerpt from the reboot:bbc.co.uk website:

Help us discover what bbc.co.uk 2.0 looks like. We don't just want you to redesign the bbc.co.uk homepage, we want you take it all the way back to the drawing board… Throw out the existing content, throw out the existing focus, throw out the existing expectations, limitations and assumptions – and help reboot:bbc.co.uk


It might harness the wisdom of crowds approach by exploiting the the APIs and feeds offered by such services such as Flickr, Del.icio.us, Digg, YouTube,Technorati, Wikipedia, and Yahoo!. It could be influenced by "personalized" modular homepages such as Microsoft Live, Pageflakes, netvibes, and Google. It could be a search box. It could be a Giant Dalek. It could be 1 link, it could be 250 links. It could actually be a working prototype. It could just be an illustration, a diagram or a picture.

The WinnerThe winner will receive a high end Apple laptop, a visit to the BBC and have their design implemented and showcased on the bbc.co.uk homepage later this summer.

The Runners UpAt least ten of what the BBC has to call "MP3 Players" are in the offing. The number and range of runner up prizes is more likely to be dependent on the volume and quality of entries.

All valid entries will be showcased on open.bbc.co.uk/reboot/


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A very cheap way of getting ideas, input or concepts. A quote of an agency will exceed the price of a apple laptop. But the beeb is a not for profit, right?